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When Google launched its Pac-Man logo on Friday, we immediately heard amused groans in our tweet-streams. “Well, sánh much for my morning,” said one. “Google’s Pac Man logo just ruined millions of dollars in productivity today, nationwide,” said another.
Here’s what we all saw on Friday:
Here are two of the tweets we saw in response:
Given our repository of hundreds of millions of man hours of second by second attention data, we figured there’s no one better than vãn RescueTime đồ sộ tell the world about the cost of Google Pac-Man on that fateful Friday. Here’s what we learned.
The first thing đồ sộ understand is that Google does not result in a lot of active usage, in terms of time. Yes, we all use Google. But a Google tìm kiếm only requires a few seconds, and we’re all pretty well trained đồ sộ click one of the first few links. Add đồ sộ that the fact that many people use Google as a navigation tool (“Googling “IBM” instead of typing in “www.ibm.com”). Nonetheless, it might surprise you that our average Google user spends only 4 and a half active minutes on Google tìm kiếm per day, spread over about 22 page views. That’s roughly 11 seconds of attention invested in each Google page view. It doesn’t sound lượt thích a lot, but next time you bởi a tìm kiếm, count đồ sộ 11- it’s a long time.
This weekend, we took a hard look at Pac-Man D-Day and compared it with previous Fridays (before and After Google’s recent redesign) and found some noticeable differences. We took a random subset of our users (about 11,000 people spending about 3 million seconds on Google that day) The average user spent 36 seconds MORE on Google.com on Friday.. Thankfully, Google tossed out the logo with pretty low “perceived affordance” – they put an “insert coin” button next đồ sộ the tìm kiếm button, but I imagine most users missed that. In fact, I’d wager that 75% of the people who saw the logo had no idea that you could actually play it. Which the world should be thankful for.
If we take Wolfram Alpha at its word, Google had about 504,703,000 unique visitors on May 23. If we assume that our userbase is representative, that means:
- Google Pac-Man consumed 4,819,352 hours of time (beyond the 33.6m daily man hours of attention that Google Search gets in a given day)
- $120,483,800 is the dollar tally, If the average Google user has a COST of $25/hr (note that cost is 1.3 – 2.0 X pay rate).
- For that same cost, you could hire all 19,835 google employees, from Larry and Sergey down đồ sộ their janitors, and get 6 weeks of their time. Imagine what you could build with that army of man power.
- $298,803,988 is the dollar tally if all of the Pac-Man players had an approximate cost of the average Google employee.
I hope you’ve enjoyed our Pac-Man data journey as much as we have. Next up in our on our data-hacking list, we’ll be digging in đồ sộ find the laziest and most productive countries and cities in the world. Where bởi you think yours ranks?
About the data:
RescueTime provides a time management tool đồ sộ allow individuals and businesses đồ sộ track their time and attention đồ sộ see where their days go (and đồ sộ help them get more productive!). We have hundreds of millions of man hours of second-by-second attention data from hundreds of thousands of users around the world, tracking both inside and outside the browser. The data for this report was compiled from 11,000 randomly selected Google users.
About our software:
If you want đồ sộ see how productive you are vs the rest of our users, you should kiểm tra out our service. We offer both individual and group plans (pricing starts at FREE).
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